First Milk
Land of Milk and Bunny Website
In 2010 we started work on the relaunch of The Lake District Cheddar brand for First Milk, across outdoor advertising, internal comms, press advertising, cinema commercials and pre-roll TV.
Aimed at mums, we brought to life the characters of the cow and rabbit on the pack itself, creating The Land of Milk and Bunny, a fictional place synonymous with the Lake District’s values of integrity, hard work and the appreciation of good honest food.
To help bring The Land of Milk and Bunny to life, we used parallax scrolling that allows the consumer to explore freely cow and bunny’s home, providing a rich and engaging experience.
As well as offering information about the business and the brand, the downloadable recipes and kids games are a real hit with mums and kids alike.
